The short answer
Figure AI has no public price for Figure 03, no preorder, no waitlist and no reseller, as of November 2026. The robot goes to companies under private agreements. The one price signal from the company is a home lease of $400 to $600 a month that CEO Brett Adcock floated in May 2026, modeled on how carmakers lease vehicles (Humanoids Daily). You cannot sign up for it yet.
Search results and AI summaries often say Figure 03 costs “about $20,000.” We found no Figure statement behind that number, so we do not list it. The same goes for third-party guesses of $50,000 or more per unit.
How Figure sells robots today
Figure runs a sales model that looks more like an industrial equipment vendor than a gadget maker. There are three channels, and none of them has a checkout:
| Channel | What we know | Price disclosed? |
|---|---|---|
| Automotive pilots | BMW deployed Figure 03 at Spartanburg, South Carolina, in June 2026 to pick parts into sequencing trolleys, after an 11-month Figure 02 run that Figure says helped build more than 30,000 BMW X3s (The Robot Report, Figure) | No |
| Logistics and retail | Agreement with Catalyst Brands (JCPenney, Aéropostale, Brooks Brothers) on May 26, 2026, starting at a Reno, Nevada distribution center; Figure’s first deal with a Brookfield portfolio company (Figure) | No |
| Homes (data, not sales) | Brookfield, which has more than 100,000 residential units, invested in Figure’s Series C and gives Figure access to homes for training data (Figure) | Not a sale |
Adcock has said Figure works with three commercial customers and that early partners are already seeing a return on investment, without giving numbers (Humanoids Daily). Contract values have never been published.
What executives and analysts have said about cost
There is no Figure 03 bill of materials in the public record. What exists:
- Figure: “Each Figure 03 unit now costs dramatically less to build, with the economics improving as volumes grow” (Introducing Figure 03). No figure attached.
- TIME, at launch: components are “90% cheaper to manufacture” than on Figure 02 (TIME, October 2025).
- Adcock, May 2026: the $400 to $600 monthly home lease. A three-year lease at those rates totals $14,400 to $21,600, which hints at the hardware cost Figure is aiming for, though that is our inference.
- Industry estimates (not Figure-specific): Bank of America Global Research puts the bill of materials of a China-built humanoid at about $35,000 in 2025, falling below $17,000 by 2030, and says pilot-stage builds run $90,000 to $100,000 (BofA Institute, March 2026). A Morgan Stanley note estimated Tesla’s Optimus Gen 2 parts at about $46,000 with Chinese suppliers and $131,000 without them (Tech Digest). Figure builds in the US at its BotQ plant, so the higher end of those ranges is the relevant comparison until volumes rise.
Figure 02 vs Figure 03: the changes that move cost
| Figure 02 | Figure 03 | |
|---|---|---|
| Main manufacturing process | Mostly CNC machining | Die-casting, injection molding, stamping |
| Part count | Higher | Cut “aggressively,” fewer assembly steps |
| Mass | Baseline | 9% lighter, smaller volume |
| Charging | No wireless charging | 2 kW wireless inductive charging through the feet |
| Hands | Earlier design | Palm cameras, tactile sensors that detect about 3 g |
| Production | Small batches | BotQ: one robot a day to one an hour in under 120 days |
| Status | Retired September 2026 | In service at BMW and other customers |
Sources: Introducing Figure 03, Ramping Figure 03 Production, F.02 Decommission. Figure says BotQ can initially build up to 12,000 humanoids a year, with a goal of 100,000 over four years. By April 2026 it had delivered more than 350 Figure 03 units, produced over 9,000 actuators and reached end-of-line yield above 80% (Figure).
The direction is clear: tooled parts are expensive to set up and cheap per unit, so Figure 03’s cost depends on volume more than Figure 02’s did. Hitting the home-lease range needs BotQ running near capacity. For a spec-by-spec view, see Figure 02 vs Figure 03 and the Figure 02 price page.
What similar robots cost
Figure 03’s rivals mostly hide their prices too. Where a number exists, it is a lease rate, a target or a reseller listing:
| Robot | Published or reported price | Type |
|---|---|---|
| Agility Digit | $8,500 per robot per month RaaS, plus about $25,000 deployment fee | Illustrative, from investor filing (SEC) |
| Apptronik Apollo | $100,000 cost goal (2023), $50,000 long-term target | Targets |
| Foundation Phantom MK-1 | About $150,000 to buy, $100,000 a year to lease | Reported (The Next Web) |
| UBTECH Walker S2 | $246,600 | US reseller listing (RobotShop) |
| Boston Dynamics Atlas | None | Contact sales |
| 1X NEO | $20,000 or $499 a month | Preorder (1X) |
| Tesla Optimus | $20,000 to $30,000 long-term target | Musk target |
For an industrial buyer, Digit’s rate is the best public benchmark: about $100,000 a year per robot before integration. For a household, NEO’s $499 a month sits just inside Figure’s floated $400 to $600 range. More head-to-heads: Agility Digit vs Figure 03, 1X NEO vs Figure 03, and our list of industrial humanoid robots.
A rough estimate for a business buyer
Figure will not give you a number until you are in a sales process, so here is a way to frame the budget before the first call. This is our estimate built from other companies’ published figures, not a Figure quote.
| Line | Low case | High case | Basis |
|---|---|---|---|
| Robot, per year | $100,000 | $150,000 | Agility’s illustrative $8,500 a month RaaS rate ($102,000 a year); Foundation’s reported $100,000 a year lease and $150,000 purchase |
| Deployment, one time | $20,000 | $25,000 | Agility’s filing: about $20,000 for a purchase, $25,000 for RaaS |
| Site work, safety review, staff training | $10,000 | $30,000 | Our assumption |
| First-year cost per robot | about $130,000 | about $205,000 |
Figure could undercut this. Its parts cost per unit has fallen sharply, BotQ runs at one robot an hour, and a company valued at $39 billion can price aggressively to win reference customers. It could also charge more, since Figure 03 targets general tasks rather than a single tote-moving job. Treat $100,000 a year per robot as the anchor a Figure salesperson is competing against.
Why Figure keeps its price private
Three reasons stand out from the public record. Each deal bundles different things: robots, the Helix software, on-site engineers, and data rights. A single list price would not describe any of them. The fleet is also small; 350 robots across a handful of customers is too few to set a public rate card. And Figure’s spending points at software and data more than hardware margin: in 2026 it launched Index, a platform to collect human movement data, and signed with Nscale for up to 100,000 NVIDIA GPUs (Figure news). A company spending at that scale earns its return from what the robots learn, and a price sheet would only invite comparisons with cheaper Chinese hardware.
What would change this: a home launch. Consumer products need a public price, so the first official Figure price is most likely to arrive with the home lease.
How a business can get one
Figure does not publish an intake process, so this is what the public deals show and what we would expect to be asked:
- Contact Figure. The only public route is the contact form on figure.ai and the company page. There is no partner or reseller network.
- Scope a task. Every announced deal starts with one narrow job: placing sheet metal, sequencing parts, moving totes. Have cycle times, shift patterns and part weights ready. Figure 03 is rated for a 20 kg payload.
- Pilot at one site. BMW ran Figure 02 for 11 months before moving to Figure 03. Budget for months, not weeks.
- Negotiate terms. Pricing, uptime commitments, service and data rights are agreed per contract. Ask whether you are buying robots, leasing them or paying for output.
- Scale. Catalyst Brands’ deal is framed as a multi-site rollout starting in one building.
If you need a robot you can buy this quarter with a known price, Figure is the wrong vendor for now. Look at the priced options on our humanoid robots for sale list.
Home version: timeline so far
| Date | Event |
|---|---|
| Feb 2025 | Adcock says Figure moved its home timeline up by two years and will start alpha testing in homes that year (Adcock on X) |
| Sep 2025 | Brookfield partnership gives access to 100,000+ residential units for data collection |
| Oct 9, 2025 | Figure 03 launched as a robot for home and work; Adcock tells TIME “We think we can get there in 2026, but it’s a big push” (TIME) |
| May 2026 | Adcock floats a $400 to $600 a month home lease |
| Sep 17, 2026 | Helix 2.5 shown working in 30 Bay Area homes with no prior data from them (Figure) |
| Nov 2026 | No home preorder, waitlist, price or date |
TIME also reported that Figure plans to detect and blur personal information in data recorded inside homes. Figure was valued at $39 billion in its September 2025 Series C (Wikipedia), and it has the money to subsidize a lease if it wants share. We would not plan a household budget around Figure before 2027. Track the full profile on the Figure 03 page and the company on Figure AI.
- Figure 03 · Figure AI
- Figure AI home lease plans (Inside the campus) · Humanoids Daily
- F.03 Arrives at BMW · Figure AI
- BMW Group deploys Figure 03 humanoid after tests with previous version · The Robot Report
- Figure Signs Agreement with Catalyst Brands to Scale Humanoid Operations · Figure AI
- Figure Announces Strategic Partnership with Brookfield · Figure AI
- Ramping Figure 03 Production · Figure AI
- Introducing Figure 03 · Figure AI
- Figure 03 Is The Robot in Your Kitchen · TIME
- F.02 Decommission · Figure AI
- Figure is launching robots into the home (post) · Brett Adcock on X
- Helix 2.5: Zero-Shot 30-Home Generalization · Figure AI
- Figure news · Figure AI
- Figure AI · Wikipedia
- Figure CEO Brett Adcock claims humanoids are already delivering ROI · Humanoids Daily
- Agility Robotics investor presentation (Exhibit 99.1) · US SEC
- Foundation humanoid robot pricing · The Next Web
- UBTECH Walker S2 industrial humanoid robot · RobotShop
- Order NEO · 1X Technologies
- Humanoid robots 101 / Physical AI, part 2: Humanoid robots (12 March 2026) · Bank of America Institute
- Excluding Chinese parts could triple Tesla Optimus costs · Tech Digest